Science-driven. Human-centred. Results-focused.

A business meeting in a conference room with a man presenting at a screen. People are seated around a large table with laptops and gift bags, listening to the presenter.

We are dedicated to helping organisations change mindsets, habits, and systems so people can perform at their best.

We translate evidence into practical tools that help people and organisations adapt faster, lead better, and thrive through change.

Our approach is rooted in behavioural science — focusing on what truly drives sustainable change in thinking and behaviour.

Meet the Team

Headshot of a smiling Douglas Howe with short dark hair, a beard, wearing a white shirt and black blazer, against a plain background.

  • Founder

    Dr. Keith O'Brien is a leading behavioral scientist with over 10 years working at the intersection of psychology, innovation, and technology to change behavior and improve individual and organizational outcomes. He specialises in AI psychology and adoption.

    Keith’s delivered change interventions and training for the world’s biggest companies. He has featured in international media and industry events on leveraging psychological insights to build high-performing teams and cultures.

    As Director of Behavioral Science at MindGym, Keith co-created the award-winning Precision Coaching methodology with Douglas Howe.

    He holds a PhD in Experimental Psychology and an MSc in Cognitive & Decision Sciences from University College London.

  • Founder

    Douglas Howe is a coach, facilitator and leadership consultant with over 15 years of corporate experience, having coached senior executives across five continents and a wide range of industries.

    He has held leadership roles at top global consultancies like YSC and MindGym, where he served as Global Head of Coaching and Facilitation. There, he led a network of 500+ professionals and co-created the evidence-based Precision Coaching methodology with Dr. Keith O'Brien.

    A classically trained actor, he brings a nuanced, human-centered lens to leadership – grounded in deep expertise in communication, presence, and behavioral insight.

Contact us

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